Egyptian Fateer Identity

Fatayer Ala El Tayer needed an identity that could make Egyptian fateer feel quick, warm, and unmistakably local. The direction came from the supplied brand guide: bold Arabic lettering, generous color, pattern, and a visual language that feels made for menus, packaging, delivery, and street-level recognition.

NOT STUDIO shaped the system around appetite and speed. The work gives the brand a clear logo behavior, a playful color world, and a set of layouts that can move from social posts to storefront moments without losing the handmade feeling of the product.