Live Light. Wear RIV.

RIV needed a brand identity that could hold swimwear, resort wear, and a softer idea of confidence in one system. The work moved away from loud seasonal fashion language and built a calmer world around reflection, lightness, and quiet self-possession.

The identity uses gentle color, clean typography, and editorial restraint to make the brand feel easy to wear and easy to remember. Every touchpoint was designed to feel like a breath before the season starts.